The Thinking room
Here at THE THINKING ROOM, we bring you insights and innovational thinking for brands and businesses
IS FREE-FROM HERE TO STAY?
By Gauthier Ajarrista The free-from market is booming – recent numbers...
THE WAR ON SUGAR
By Gauthier Ajarrista The war on sugar is raging. It’s...
UNWRAPPING THE POWER OF GIVING
By Sara Gonzalez Gifting has been an important part of human...
TAKING PROTEIN TO THE NEXT LEVEL
By Gauthier Ajarrista Protein is taking the food and drinks...
Millennials and their Quest for Authenticity
By Sara Gonzalez Authenticity has evolved over time and has...
THE POWER OF TURBULENCE
By Mark Wickens Turbulence – uncertainty, complexity and instability –...