DBA WIN! OUR LARIOS REDESIGN GETS THE SILVER
Our overhaul of the Larios Gin range for Maxxium España was awarded the Silver at the 2018 edition of the Design Business Association awards, in recognition of the phenomenal growth of the brand on the back of our strategic and creative work.
Following our comprehensive redesign of the brand, Larios’s volume sales went from a decade-long fall of 45% to an increase of 23% in just two years. Value share increased for the first time in ten years, brand equity was boosted and perceptions of quality and desirability rose.